Mining Media is Leading the Way With
Customized Email Blasts, Weekly Enews
Services and Website Advertising
Make Mining Media’s Websites a Part of Your Marketing Mix
Mining Media Applies its Proven Approach to Websites —
Offering High-Quality Content for Free and Providing
Marketers Another Means to Reach Mining and Mineral
Processing Professionals Worldwide
The highest visibility and biggest canvas for your message, the
Leaderboard banners are our most popular advertising option.
An cost-effective option offering nearly the same visibility as the
Leaderboard Banner, the Boom Box boasts some of our highest
click-through rates. There are three positions available: Top, Center
Advertising opportunities are available on all Mining Media websites.
Ad availability is targeted for 7,500 to 10,000 impressions
per advertiser per month. For site traffic details, contact your
Mining Media’s sites, including www.e-mj.com, www.coalage.com,
www.equipo-minero.com, www.rockproducts.com, www.asiaminer. com, www.concreteproducs.com, and www.cementamericas.com, feature regular news updates, online versions of publications,
and features designed to engage readers and encourage repeat
visits. With designs optimized for delivery across desktop and
mobile platforms, these are sites that reach your target audience
wherever they are.
Electronic advertising continues to be an affordable way to
strengthen your brand and initiate interaction with potential customers.
As our readers move toward gathering news and information
online, it’s also an outlet that you can’t afford to neglect.
Let us help you craft a marketing plan that includes print
and electronic promotions along with relevant events and
Reach a Worldwide Market With Mining Media’s Weekly News Services
Mining Media’s Weekly News Services Cover the Market Segments that You Need to Reach
Mining Media’s print products are published monthly, bimonthly, quarterly or annually. Oftentimes,
important news breaks or regulatory decisions are made that affect readers and
they need to be informed more frequently. To accommodate that need, Mining Media publishes
an electronic newsletter for each of its titles. For companies doing business in the
industry, this provides a cost-effective way to build brand awareness and promote products
and services directly to decision-makers.
Over the years, Mining Media has amassed extensive information on readers including
email addresses. The company has developed a targeted list of people who want to receive
enewsletters. The E&MJ weekly news service will reach mining engineers, metallurgists
and geologists on a worldwide basis. Each week, the Coal Age weekly news service
will reach coal mining and preparation professionals. The weekly news service for Equipo
Minero will reach front line managers throughout Latin America in Spanish. The weekly
news service for The ASIA Miner serves the Asia-Pacific region with a Chinese component.
The aggregates industry is covered with Concrete Currents and Breaking Rock News weekly
news services, Cement Newsline and Frac Sand biweekly news services.
Designed to Give Advertisers Great Messaging Visibility
Designed with short article teasers, clear links, and simple designs to ensure clean delivery
no matter what email client the subscriber is using, our enewsletters ensure that advertising
will be noticed by the readers. Mining Media’s wide range of newsletters give advertisers a
great platform for branding and action-driven messaging.
New Adaptive Design Ensures Cross-platform Deliverability
Our latest email design features adaptive technology to ensure that your message is optimized for viewing on smart phones and tablets,
as well as laptops and desktops. With the increasing popularity of mobile browsing, it’s important to know that your message is still getting
through. With a selection of affordable options, extensive circulation, and an engaged audience, these newsletters offer some of the best
ROI of any electronic advertising vehicles in the industry.
Sponsored Image With Text
Your logo or other image up to 200 x 200 pixels in size and
a short headline, a link to your site, and a message limited
to 75 words. This is a popular option for occasions where a
more traditional banner ad may not offer the space to fully
convey your message. A proven way to drive traffic.
The highest visibility and biggest canvas for your message,
the Full Banners are a popular advertising option particularly
for branding efforts.
Our least expensive option still offers exceptional visibility
and placement in the Mining Media electronic newsletters.
New, Customized Email Opportunities
Access just the right audience for your goods and services with an email targeted
to our engaged industry professionals. Comprised of subscribers to our extensive
newsletter lists, these custom emails are economical and effective. For prices and
a custom quote, call your salesperson today.
Imagine the Marketing and Promotional Possibilities
With this chance to bring your message to a new audience, you can send a wide
variety of messages:
Contest and promotions
Deliver content in an html file. We cannot accept Word docs,
Outlook forwards, pdfs, or pure images (jpg, gif, png, bmp).
Create designs with tables and inline styles.
Use absolute links for all images
(ex:img src=”http://www.url.com/image.jpg”) OR provide all images
separately for hosting on our server.
Eliminate spaces and non-standard characters from image names
and link urls.
Include unsubscribe text and link in the html file, or specify
wording, link, and placement of unsubscribe text.
Please test and view the html file before sending it to us. This
includes ensuring your copy is correct, all images display properly
and all links work.
Please beware that not all email clients display animated gifs
or flash files. The most important information should always be
included in the first frame of the artwork.
Please be as specific as possible with special directions.
i.e., tracking pixels.
Contact your sales representative
for more information.